USA BASKETBALL
Nike Hoop Summit 2025 — Official Score Graphic
I was given the opportunity to work with the USA Basketball digital team, where I curated the official game-day score graphic for the 2025 Nike Hoop Summit. The graphic was used across all USA Basketball social media platforms and generated over 40,000+ likes.
User-Generated Content
I assisted the digital team in capturing user-generated content (UGC), working directly with players and coaches to produce engaging, behind-the-scenes media. The content drove strong engagement, with select posts generating over 364K combined views, along with an additional 10K+ engagements across other USA Basketball platforms.
USA Basketball 2025 5x5 Men's AmeriCup Photo Day Social Video
USA Basketball 2024 - 2025 5x5 Men's AmeriCup Qualifiers Photo Day Social Video
USA Basketball Torch Cohort III Participant Card Graphic (2024)
This piece was a passion project inspired by the recent rise of trading cards. Drawing influence from the iconic 1992 USA Basketball Dream Team cards, I created a custom card series for each member of my Torch Cohort.
USA Basketball Torch Cohort IV Participant Card Graphic (2025)
Following my initial card series, I was contacted by USA Basketball’s Chief Development Officer, Jennifer Lynne Williams, to create animated digital assets for Torch Cohort IV. Inspired by 1990s NBA Draft trading cards, I designed custom graphics for each participant to use across social media in announcing their selection.
USA Basketball Torch Cohort IV Participant Card Flip Animation (2025)
I elevated the deliverables by incorporating animation to enhance visual impact and better capture audience attention, driving interest toward the program.
